Journal



Wednesday, July 8, 2009

WELCOME TO THE NEW BlackDiamondEquipment.com

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In 1972 Chouinard Equipment published a catalog that redefined the sport of climbing—a printed piece that changed the way climbers approached their sport with the gear that Chouinard created. Today, July 8, 2009, Black Diamond Equipment has launched a new website that will redefine the sports of climbing and freeride skiing... again, in tandem with the gear that our tenacious company produces.

Below you will find a handful of the site's killer new features that demonstrate our commitment and continued contribution to the communities of climbing, freeride skiing and alpinism.

JOURNAL

Click on the JOURNAL for all the latest news from Black Diamond: Trip reports and videos from our climbers, skiers and employees, the latest beta from our Quality Assurance Department, the most recent reviews and awards from the publications and websites you love. Sign up for an RSS feed to get the latest in your email or SHARE content with the social media of your choice. Leave a COMMENT on a story you like or one you don't and see what the rest of the community has to say...

CLIMB:SKI:MOUNTAIN

On the landing pages for CLIMB, SKI and MOUNTAIN you will find a quick glimpse of the state of these sports. Whether it's a gear kit from one of our climbers, video from one of our skiers or a glimpse of the latest new gear from BD, these landing pages let you know what time it is. Also see our full line of gear for each activity, Athlete and Employee kits for mixing and matching and related Journal stories.

CARABINERS/QUICKDRAWS

Each category of gear we make has its own level of complexity. Technologies, Features, Colors, Weights don't always make finding the gear you need so easy. We designed the category pages to help you find what you're looking for as quickly as possible. Some of our more complex categories feature information-rich tech modules for detailed descriptions of product technologies. Each category page has filters above the product listing. You can also sort by price and alpha. Check out CARABINERS/QUICKDRAWS.

GEAR

We pride ourselves on being a product-driven company, building the right tool for the job and sweating the details to get each piece of just right for climbers and skiers—ourselves and our friends. Our new Product Pages feature the latest tools to help you see why our gear stands apart—check our How-To Videos, Technology Videos, Zoom and 360º Spins (on some models) to get the skinny. Alternate Views, Related Gear and SHARE give you and yours the complete picture. Check out the LIVEWIRE CARABINER, nFORCE and FACTOR boot page for examples.

ABOUT US

Chocked full of insider details on our approach to QUALITY, MANUFACTURING and TECHNOLOGIES, this is the place where we lay out the backbone and soul of the company. Check out our EMPLOYEE and CLIMBERS & SKIERS profiles to see who is who. GIVING BACK details our efforts to walk our talk. Roll through WORK AT BD for jobs and AWARDS for a year-to-date summary of good press. Lastly, view our ORIGINS timeline to tour the evolution of Black Diamond, complete with gear introductions and much of the history that forged us.

BONUS: CAMERA

The ability to capture those sublime, powerful and cruxy moments that we live for as climbers and skiers, striking images of local and far away crags, our friends giving it their all and going big; powder mornings when the sunlight is Camerajust right... these are a few of our favorite things. Most every page of this site contains a camera icon—just click for a full-page image and enjoy.

There is plenty more to our new site and we encourage you to explore and drop us a line with any feedback.

Set up an ACCOUNT with us and sign up for the HotWire Newsletter so we can keep you informed as we introduce new gear and have more stories to tell.

Thanks for sharing our passion for climbing and skiing. We hope you find what you're looking for on this site and some more stoke to fuel your next mission into the vertical.

--The Employee Owners of Black Diamond

Photos

Recent Talk (1)

  • BD crew
    24 Aug 2009, 1:55PM

    Thanks for the feedback, John. The new website is a big change in layout and content, so we understand that at times you may feel a little unsure as to where to find what you're looking for. Finding product is actually quite simple: just click on the words Climb, Ski or Mountain and you'll see everything we make. Alternatively you can type in any relevant word (e.g., Camalots, tents, Megawatt or gloves) in the search box at the top of the page. Thanks again and we hope you continue to enjoy the site.

  • John Chorlton
    22 Aug 2009, 5:53PM

    Interesting web site ...but it's not obvious how to find product information from the front page. In fact, it seems to be hidden. Doesn't Black Diamond want to sell stuff anymore? Maybe Yvon's innovation has devolved into the Facebook of climbing.

  • peter holcomb
    9 Jul 2009, 7:21AM

    love the new site.

Talk!

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